Wimbledon captivated global audiences this summer with record-breaking digital viewership, but behind the scenes, the annual tennis event is facing a quiet threat. It comes not from a rival tournament, but from a government policy that could unravel its financial foundation: ticket resale price caps.
The United Kingdom is weighing legislation that would restrict the resale of event tickets above face value. On its face, that sounds like a fan-friendly idea. But at Wimbledon, that cap could devastate the event’s unique and essential debenture program. Long-term premium seats — legally resold at market value — have generated more than $670 million over the past decade, money that’s directly reinvested in fan experience, facilities and maintaining Wimbledon’s global prestige.
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